Hana Group has recently signed a Memorandum of Understanding (MOU) with NH, marking a strategic partnership aimed at strengthening the distribution and promotion of Korean food (K-Food) across the United States.
Through this agreement, the two companies will work together to enhance the availability and visibility of Korean food products in the U.S. market by launching joint marketing campaigns and building a more comprehensive local distribution network to reach a wider range of consumers.
A representative from Hana Group stated, “This MOU goes beyond a simple supply agreement — it serves as a milestone in our mission to globalize Korean food. We’re establishing a stronger foundation to reliably deliver healthy, high-quality Korean products to diverse consumers in the U.S.”
NH also expressed confidence in the partnership, saying, “By collaborating with Hana Group, we expect to enhance the brand value and distribution competitiveness of Korean food throughout the American market.”
